A TV commercial commissioned by Destination Coffs Coast has won a prestigious accolade in the Australian Video Producers Association Awards.
Made by producers ‘Good Eye Deer’, the innovative ‘Create Your Paradise’ campaign including the video saw traffic to the www.coffscoast.com.au website increase by 40% during July to November 2016.
The focus of the campaign is to showcase the region’s nature based tourism assets. “This is a beautiful commercial and promotes closer alignment between Coffs and Bellingen and how we present to market,” said Mayor Dominic King. “Bellingen Shire has several representatives on the Destination Coffs Coast Committee. The Create Your Paradise campaign stems from the Coffs Coast Tourism Strategic Plan 2020, which is an initiative of the Committee,” said Dominic.
“The success of the campaign is testament to the positive direction created by the industry-led Destination Coffs Coast Committee, which sees both Councils, the community and the industry all working together to help grow the visitor economy, one of our region’s most important economic drivers.” said Council’s General Manager, Liz Jeremy.
The ‘Create Your Paradise’ campaign was seen on screens in three states (NSW, VIC and QLD), as well as in other advertising media such as train station billboards. Its purpose was two-fold:
- To target the ‘Young Couples and Families’ market by highlighting the nature-based holiday experience of the Coffs Coast; and
- To attract people who are thinking of relocating to a regional destination with a relaxed lifestyle.
To view the ad, go to www.coffscoast.com.au.